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How to Make the Most of Mobile Marketing in 2015

Consumers are now turning to their mobiles on a daily basis to research brands and products, make new purchases, and review businesses and services. This unprecedented change of pace is exciting, and...

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The Arrival of the Second Screen

The smart TV has been easing its way into our homes in the last couple of years in the form of TV sets themselves or add-ons in set top boxes. As you probably know, these sets allow users the chance to...

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Mobile Security Tips – How to Protect your Smartphone from Malware

The amount of personal information people store on smartphones, make mobile handsets a prime target for hackers. Not only are you susceptible to identity theft, but now that mobile technology is moving...

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5 Amazing LinkedIn Apps for 2013

LinkedIn is the best way on the web to find like minded professionals. Owing to this there are a number of great ways to boost productivity and prospects. LinkedIn apps can really provide increases in...

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Mobile Marketing Budget to Increase to 10 Percent

A study carried out by the Mobile Marketing Association (MMA) has found that whilst the current budget allowance for mobile marketing in most companies is around 1%, this should be 7% for optimum...

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6 Ways to Improve Facebook for Android

Facebook’s Android application is one that has seen improvement, after improvement and now little resembles the original version. The current Facebook apps are filled to the brim with features,...

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7 Tips to Market Mobile Apps for Success

A mobile app is a product and as such needs a marketing plan if it aims to be successful. From concept to end product pricing and all in between, there’s a thorough amount to consider and market entry...

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Why think Mobile when Marketing to Developing Economies?

By Vincent Matinde The mobile growth rate in Africa surpasses any region globally, so it’s no surprise that Africa has become known as the mobile-only continent. This represents numerous opportunities...

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Some of the Best IFTTT Recipes for Business

The online service IFTTT (If This Then That) now has a free iPhone app, which for anyone familiar with the functionality of IFTTT, is pretty exciting news. IFTTT enables users to create shortcuts...

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What we learned from Apple’s iPhone Release

Apple needed to nail it at Cupertino on Wednesday evening. It needed to rise above the rest in a remarkable manner. It needed to hit a home run in the last minute of The World Series, or score a brace...

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5 Tips for Creating the Perfect Mobile Strategy

With a continuous surge in technological advancements and increasingly changing consumer behaviour, the use of mobile phones as a browser has become hugely popular. It is said that over 55% of people...

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